Hey Mailertizer readers, something interesting popped up in the Mautic community forum that’s worth a quick look if you’re juggling email marketing with Mautic. The topic? A/B testing parts of an email—think testing a button here or an image there—rather than splitting test of the entire email itself.
This idea is actually a big deal for enterprise users migrating from other marketing automation platforms where partial email element testing is a built-in feature. Folks raised the point that having this in Mautic would smooth out migration headaches by offering feature parity, making Mautic feel just as flexible and sophisticated.
Now, here’s the kicker: It’s not clear how complicated building this would be or whether it’s even on Mautic’s roadmap. The original poster mentioned they might be up for working on it but aren’t sure what skills or effort would be required. So this isn’t a done deal; it’s more of a “Hey, could we have this?” sort of request.
The community hasn’t come down with a flood of immediate solutions or confirmed workarounds yet either. Checking on GitHub for any related open issues or ongoing development doesn’t show a current active push toward partial A/B testing inside emails, suggesting this is still an open territory.
From a practical standpoint, partial A/B testing of email elements is useful. It lets marketers optimize small but crucial engagement drivers—buttons, images, headlines—without the hassle of rebuilding whole emails or segmenting audiences in complicated ways. Plus, it cuts down on testing noise by zeroing in on what moves the needle.
For Mautic users, this means if you want that granular A/B testing mojo, you might still be stuck doing whole-email tests or hacking your way with separate campaigns and manual analyses. Not ideal, but workable.
My two cents? If you’re an enterprise user or a power marketer who loves tinkering with what really gets clicks and conversions inside emails, keep an eye on this discussion and maybe chip in your own experiences or needs. The more voices, the faster features like this might make it into core Mautic.
Curious or got your own take? Head over to the original forum thread and join the conversation.
