The Mautic community just dropped version 7.2, nicknamed the Lynx Edition. This update isn’t just bug fixes—it’s packing legit new features for marketers and developers alike, making this one worth knowing about if you’re running or considering Mautic for your marketing automation.
First, the long-awaited truly transactional emails are here. Ever wanted password resets or receipts to bypass marketing suppression rules and not feel like newsletter blasts? Now they can. This is a big deal for delivering timely, critical emails without messing with your marketing flow.
Email personalization just got a boost too—now you can use tokens for the From address and name fields. That means your emails can look like they’re coming from any dynamic sender identity you choose, not just a one-size-fits-all email address. Super handy for creating that personal touch.
Been frustrated with cloning multi-language or A/B tested emails? Mautic now copies those variants and translations automatically when you duplicate an email. No more rebuilding key pieces from scratch.
The revamped Mautic Marketplace has graduated to its own app with a slick new API, ratings, and reviews powered by the public Marketplace site. You can even share campaigns directly from Mautic, complete with descriptions and pricing info. This overhaul was partly supported by NLNet and is poised to streamline how we discover and install plugins and campaign packages.
Admins can now invite users by email directly from Mautic, simplifying team onboarding. Plus, sending sample emails is faster with the option to send samples right from the email list view.
SMS marketers will appreciate the new MMS support. Yes, Mautic can now handle picture messages, turning plain SMS into richer multimedia interactions.
For marketing nerds who obsess over clean data, bot detection is improved thanks to the matomo-org/device-detector library integration, so your visitor stats stay tighter and more reliable.
On the nitty-gritty side, there are tons of performance improvements, like smarter import caching and optimized segment database queries, plus meaningful interface tweaks—think better timeline grouping and a new menu item to support Mautic itself. Devs get a nice refactor under the hood with 322 refactoring pull requests improving the codebase and dependencies.
What this means for you is a more refined, faster, and smarter Mautic experience whether you’re building campaigns, managing teams, or diving into the code.
As always, back up before upgrading, test in staging, and keep an eye on how these changes fit your customizations. The community that powers Mautic is active on Slack and GitHub if you hit any bumps.
Check out the full chatter and technical breakdown in the original forum thread. And if you want Mautic hosting without the headache of self-managing upgrades and infrastructure, Mailertizer has your back.
