If you’re running multiple brands or sender domains from the same Mautic setup, you might have noticed a quirky limitation with the “Frequency Rule” feature. Right now, it counts emails sent globally—meaning if you set it to “1 per day,” that limit applies across all your brands and domains combined. That might sound fine initially, but it can actually mess with your marketing flow, especially if your recipients don’t see these brands as connected and expect separate messaging streams.
A recent topic on the Mautic community forum proposed a straightforward but potentially game-changing tweak: make Frequency Rules count separately per sender domain, not globally. This way, each brand could send its allowed quota independently. So, if you have x.com and y.com as distinct brands, one could send one email per day and the other could also send one, without knocking the other out of the daily quota. The community conversation highlighted how this would make frequency rules far more usable for multi-domain setups.
Why does this matter? In multi-brand marketing, your audiences might overlap slightly or even be completely separate. They likely won’t connect the dots between your different sender domains, so limiting emails across brands can feel unnecessarily restrictive. Not to mention, it can lead you to miss out on engagement opportunities or force you to create all kinds of complex workarounds.
From a technical perspective, the change sounds simple—a toggle in the global email settings to switch frequency counting to “per sender domain” instead of global. Even better, some suggest it could default to per-domain counting to fit most multi-brand scenarios out of the box. The best part? The feature update seems like a relatively beginner-friendly coding task, so it’s low hanging fruit for anyone interested in contributing.
Unfortunately, there isn’t a current GitHub issue or pull request with this fix yet, meaning this is still just an idea. Still, it’s a spot-on example of the community thinking practically about solving everyday problems with Mautic’s open-source flexibility.
Here’s the bottom line: if you’re managing multi-brand campaigns in Mautic, frequency rules as they stand might be holding you back. This campaign-specific frequency counting per sender domain could be a much-needed upgrade—and something worth lobbying for or even hacking on if you’re into coding. It’s an elegant fit that respects how marketers actually segment their communications across different brand identities.
If you want to dive deeper into the conversation or add your voice, check out the original forum thread. And if the complexities of multi-brand, multi-domain marketing automation ever feel overwhelming, remember Mailertizer handles all the tricky Mautic setup and maintenance for you, so you can focus on growing your audience, not wrestling with configs.
