If you run multiple brands or sender domains from a single Mautic instance, you’ve probably hit a snag with frequency rules. The “1 email per day” limit applies globally, meaning if Brand A sends an email to a contact, Brand B can’t send one that same day—even if recipients wouldn’t mind. This has been a quiet frustration in the community, and a recent forum topic has brought fresh attention to it.
The suggestion? Make frequency rules count per sender domain instead of globally. So if you manage multiple brands or sender domains, each can independently observe the frequency rule without blocking others. For example, recipients could get one email from brandA.com and a separate one from brandB.com in the same day, keeping each brand’s communication flowing naturally.
This idea feels like a no-brainer for anyone running a multi-domain setup. Frequency rules would actually work in a way that fits reality, rather than forcing constraints that don’t make sense across separate brands. This subtle change could massively improve email engagement by reducing unnecessary blocks on sending.
From the technical side, the user suggested this is a fairly simple tweak—potentially suitable even for beginners to code. There’s no official fix or active GitHub issue yet, so it looks like this feature enhancement is still in the idea stage. But the community interest is there, and that’s often the spark needed to get devs building it.
One more practical point: the forum poster also floated the idea of a toggle in global settings to switch between global and per-domain counting. That could keep things flexible if some prefer a stricter global approach, but honestly, always counting per sender domain feels like the right default for most multi-brand scenarios.
From where we stand at Mailertizer, this kind of improvement isn’t just a coding quirk—it impacts how marketers can actually manage campaigns without resorting to artificial workaround hacks. If you juggle multiple brands, keep an eye on this feature request; it could soon make your Mautic life simpler and your marketing more effective.
If you want to follow the full forum discussion and maybe toss in your two cents, check it out here: https://forum.mautic.org/t/frequency-rules-should-count-per-email-sender-domain/
And remember, if you want multi-domain email marketing without wrestling with technical hassles, Mailertizer is your hosted Mautic platform that handles it all for you—clean, simple, ready to roll.
