If you’ve ever wanted to laser-focus your email campaigns on just the folks who actually open your messages, you’re not alone. A recent topic popped up in the Mautic community asking exactly this: can you target subscribers who’ve opened at least one email in the last 90 days? The short answer: yes, and here’s how you can do it without breaking a sweat.
Mautic tracks contact activity meticulously, including email opens. So, what you want is a segment that filters active users based on open activity over a recent timeframe. Here’s the best approach:
1. Go to your Mautic dashboard and create a new segment.
2. Add a filter under ‘Email Events’, specifically targeting ‘Email Opened’.
3. Set the filter condition to include only contacts who have opened an email within the last 90 days.
This setup automatically keeps your list fresh and focused on engaged contacts — people who are actually paying attention to your content. You don’t have to go hunting for this data manually; segments do the heavy lifting.
Some community users pointed out a few things to watch out for:
- Mautic’s open tracking depends on images being loaded, so users blocking images or privacy features might slip through the cracks.
- Make sure your email sending domain is properly authenticated (SPF, DKIM, DMARC), so your emails make it into inboxes and opens are trackable.
- If you want even more control, you can combine this segment with campaign conditions to create personalized follow-ups or re-engagement flows.
No, this isn’t rocket science, but it’s one of those practical tips that makes your marketing more efficient without any fancy plugins or hacks. The ability to zero in on engaged contacts nurtures better relationships and saves your sending reputation from inactive addresses.
If you’re running Mautic yourself and want to avoid the hassle of setup and maintenance, platforms like Mailertizer can manage all this out of the box — with reliable open tracking and segmentation ready to roll.
Want to dive deeper or see the community chatter? Check out the original forum thread here.
