Here’s a common marketing challenge that just popped up in the Mautic community: sending emails exclusively to contacts who’ve opened at least one of your emails in the past 90 days. If you’ve scratched your head over this, you’re not alone—and it turns out Mautic has some solid ways to make it happen.
The quick answer boils down to smart segmentation. Mautic tracks engagement stats, including email opens, and you can build segments that filter contacts based on their activity. Here’s the practical approach:
Step one is creating a segment with a filter that looks for contacts who have opened any email in the last 90 days. In Mautic’s segment builder, you can add an “email opened” filter and specify a date range—like the last 90 days. This pulls in only active contacts who actually engage with your emails.
Why does this matter? Sending campaigns only to warmed-up leads who signal interest keeps your engagement rates up and your bounce and spam complaints down. It also means you’re not cold-emailing inactive subscribers who won’t respond.
Some community members pointed out that if your Mautic instance is older or heavily customized, the tracking data may not fully align, so double-check your segment results before blasting a big campaign. Also, keep automation in mind: you can create campaigns triggered by segment membership, so new contacts who open emails in that window get added automatically.
One practical tip: test with smaller batches first to ensure your segments and campaigns behave as expected. And watch your email tracking settings — open tracking requires images to be loaded in recipients’ email clients, so it’s not 100% fail-proof but it’s the best metric we’ve got without more invasive tracking.
It’s the kind of segmentation that turns regular email sends into thoughtful, targeted marketing. If you’re thinking “why didn’t I do this before?” you’re not alone. And if you’re self-hosting Mautic and want to skip the hassle of setup and maintenance, hosted solutions like Mailertizer take care of this stuff for you — segment setup, campaign automation, all optimised under the hood.
If you want to dive deeper into the community tips and see how others set this up, check out the full discussion on the forum here.
