If you’re running email campaigns in Mautic and want to get smart about who actually sees your messages, targeting contacts that have recently opened at least one of your emails is a smart move. The good news? Mautic gives you tools to build exactly that kind of segment without pulling your hair out.
Here’s the scoop from the latest community chatter and what it means for your Mautic setup: You want to create a dynamic segment that keeps itself updated with only those contacts who opened an email in the past 90 days. This approach is golden if you want to focus on active, engaged subscribers and avoid wasting resources on cold leads.
How do you do it? Mautic’s segment builder lets you filter contacts based on their email interactions, including email opens. Here’s the quick step-by-step:
1. Go to the Segments section and create a new segment.
2. Choose the filter “Email Opened” and then specify the time frame, e.g., since “90 days ago.”
3. Save and watch this segment dynamically update as contacts open emails within that window.
This method means you don’t have to mess with complicated campaign conditions or custom plugins. It leverages Mautic’s built-in tracking and automated segment updates.
One community member pointed out that sometimes users get stuck wondering if Mautic can filter by “last email opened date” specifically. It can — through the segment filters where you pick criteria based on email events and their timestamps. Just be sure your email tracking pixels are set up correctly, or those opens won’t register.
A pro tip: If you want to take this a level further inside campaigns, you can use this segment as your campaign’s starting point or filter your email sends by segment membership — keeping your messaging laser-targeted at truly engaged contacts.
At Mailertizer, we see many users excited about this kind of engagement-focused targeting because it boosts open rates and reduces unsubscribes. If you’re self-hosting Mautic and find setting filters or segments a chore, remember that hosted platforms like Mailertizer keep this smooth and can help you avoid the usual technical headaches.
For a deeper dive or to join the community discussion, check out the original thread here.
