If you’re running Mautic for multiple brands or sender domains, you might have hit the frustrating snag where the built-in “Frequency Rule” applies globally, throttling emails across all your brands instead of separately.
A recent thread on the official Mautic community forum brought this up nicely: the idea is simple but impactful — have the frequency rule count per sender domain rather than globally. For example, if you set a rule to “1 email per day,” it should allow one email per day for each sender domain, not just once overall. So if you have different brands sending from different domains, sending one email from brand A wouldn’t block sending an email from brand B on the same day.
Why does this matter? Because recipients generally don’t connect or care that these brands share a parent company or platform. They can handle separate emails from x.com and y.com just fine — in fact, it’s probably better for your marketing impact if you can engage them independently across your brands.
The forum poster suggests this enhancement could be toggled on in the global email settings or perhaps made the default behavior. It’s a straightforward coding task — something even a beginner developer could tackle — which means it’s ripe for community attention.
As of now, no official Mautic GitHub issue or pull request matches this exactly, so it’s not yet in development or officially planned. This means it’s a good spot for someone in the community to step up and create a lightweight but very useful feature.
For marketers juggling multiple domains in Mautic, this is a practical improvement that could make frequency rules truly usable again instead of overly restrictive. It’s a great example of how open source thrives — small changes that unlock better workflows for real-world users.
At Mailertizer, we know how painful navigating multi-domain email limits can be. We also appreciate when community ideas are practical, straightforward, and improve daily marketing life without complicating the user experience.
If this sounds like a feature you want or might even help build, check out the full forum discussion to share your thoughts or offer to collaborate: https://forum.mautic.org/t/frequency-rules-should-count-per-email-sender-domain/
And if managing multi-brand Mautic setups feels like a headache, remember Mailertizer offers hassle-free hosted Mautic tailored for your needs — no stress, just effective marketing automation.
